IronDirect advantages are the programs, services, and technologies that set us apart and raise the bar for the industry. They provide the speed, value, data, and efficiency that drive the success of your projects and directly impact your bottom line.
Service Your Way
"Your Way" means you can determine how to best maintain your construction equipment, ensuring minimum downtime and maximum productivity. You have the option to perform warranty repairs at your own facilities and get reimbursed for labor and at full MSRP for parts, use a preferred local service provider, or select an IronDirect authorized service partner at one of our hundreds of service locations across the U.S., Canada, and Mexico.
High-Quality Equipment and Parts
IronDirect partners with select proven global manufacturers to produce equipment customized with major components from leading brands such as Cummins, Kawasaki, Grammer, ZF, Rexroth, and Dana – the same brands used by top American equipment manufacturers. All IronDirect equipment manufacturers must pass our rigorous on-site operations audit. And, every piece of equipment we sell is inspected and qualified by our experienced engineering and product testing team to confirm its quality and durability. You’re able to capture unmatched value with the purchase and after-sale support of Tier-3-compliant machines that provide all the features you require.
Two-Year Full Machine Warranty
All parts and labor charges are covered for the first two years / 4,000 working hours. Our online warranty portal allows you to easily activate your warranty, file claims, and receive quotes for maintenance work.
Reimbursement for Self-Performed Warranty Work
Qualified customers performing their own warranty work are reimbursed for labor and at full MSRP for parts. Use your existing service team and assets to make money from your investment. Online direct reimbursement requests are quick and easy. Funds are deposited immediately into your account.
Full Service Support
Master technicians available 24/7 in real time via DirectAssist app; on-site and online training available.
DirectAssist App for iOS and Android Devices
Simplify and expedite servicing your IronDirect equipment with real-time, expert support wherever you are. DirectAssist allows you to directly access our Technical Service Specialists and receive remote assistance to help service your equipment; communicate one-on-one in real time with specialists via voice, video, and text chat; share photos, videos, and documents; and receive important updates through broadcast video communications and service announcements.
48-Hour Parts Guarantee
For any machine-down situation caused by a failed part, we’ll deliver a replacement part within 48 hours of your order, or we’ll reimburse you for renting a comparable machine until the needed part is delivered.
Complete Online Parts Ordering
Buy direct through our online SmartEquip parts portal (all SmartPortal users have seamless access), with all parts shipped same-day from our centrally-located 450,000 square foot parts depot in Columbus, Ohio.
Free 1,000 Hours of Parts
Every machine includes a free kit of maintenance parts for the first 1,000 hours, sent to you right when you need them.
DirecTrac Telematics System
Built into every IronDirect machine, our DirecTrac telematics system provides up-to-the-minute monitoring of location, movement, machine hours, fuel consumption, and more, empowering you to make data-driven decisions, expedite repairs, and maximize resale value.
QR Code Technology
Scan the QR code on any IronDirect machine to instantly access vital equipment data, including a machine birth certificate featuring all main component model and serial numbers, an original quality assurance report for your specific machine, key specifications, a comprehensive machine walk-around video, and an IronDirect business model overview video.
Equipment Financing Through Wells Fargo
Through our partnership with Wells Fargo, we can provide comprehensive financing and leasing solutions that make owning or leasing IronDirect equipment affordable and simple. U.S. and Canadian customers can secure equipment financing with our working capital loans, specialized loans involving balloon or seasonal payments, and rental fleet finance programs. You can also lease our machines through working capital leases and leaseback programs. We also offer customized financing options for construction contractors and rental companies.
Iron Edge Membership
With your first IronDirect purchase, you have the Iron Edge. This exclusive membership includes discounted commission rates on investment recovery when you resell your IronDirect equipment, empowering you to increase net recovery on your machines by 10-14%. As you invest in more IronDirect machines, your membership level upgrades and your benefits increase. Our proven multichannel marketing and sales strategies and nearly 3 million buyers worldwide can efficiently convert your equipment into maximum working capital once you’re ready to sell.